Retail media & convenience
Make the store
part of the media plan
A considered approach to content, inventory and campaign delivery, built around your business goals.
A relevant message, at the right moment
Plan for the purchase journey
In convenience retail, the opportunity is immediate. Menu boards, promotional screens and merchandising displays can work together around the customer’s next decision.
DSG’s local convenience-store experience is complemented by Visual Art’s international cases and retail-media development.
The operating model matters
More than
an additional screen
We start with the role of the network, then define the technology and delivery requirements.
Define the objective
Clarify the customer experience, commercial goals and role of each location.
Structure the inventory
Agree screen formats, campaign rules and the balance of brand, promotional and supplier content.
Connect the platform
Scope the Visual Art CMS configuration, scheduling and any required integrations.
Agree the evidence
Define campaign reporting and measurement requirements before making performance claims.
